Building the Relationship Between Offline & Online to Improve Local SEO
5 September 2017
Digital marketing is constantly evolving and changing, and it’s up to YOU to keep up with the latest trends. Thanks to the latest updates to Google’s search engine algorithms, a mixture of online and offline marketing is vital to utilize SEO strategies to the fullest. The term “local SEO” refers to that effective pairing of both on and offline marketing.
Think about it: if someone was to Google your business type in your city, would they find your company? They’re not looking just for random online-only businesses anywhere in the country, but they want a specific type of business near their home. With local SEO, you can target customers in a specific area, giving you the ability to reach a much more focused demographic.
How can you improve your local SEO?
- Claim your Google business page. Google My Business is the most effective way to increase your company’s visibility, as it puts your business on the Google Maps. When people do a search for companies in a specific location, Google will display yours as one of the results.
- Encourage reviews. Give people an incentive to leave an honest review. Offer something free (a product, service, consultation, etc.) in exchange for a legitimate review (1 to 5 stars, their decision) on Google, Yelp, and other platforms. Reviews are vital for attracting customers, and is an important way to market via word of mouth.
- Include Name, Address, and Phone Number (NAP) everywhere. Whether on Yelp, the Yellow Pages, Google, or Bing, make sure that your NAP info is consistent and complete. You want to make it as easy as possible for people to find and get in touch with you!
- Get traction via word of mouth. Do things to encourage your customers to spread word of your business, service, or product to their friends and networks. Use incentives and loyalty reward programs to encourage them to let others know about you.
All of these things will help you to improve your online visibility, but they involve some traditional offline marketing tactics. These local SEO practices can have a HUGE effect on your company’s ability to reach others.
Need help improving your local SEO? Let us help you improve both your offline and online presence so you can target as many customers in your area as possible.